Fond is a global SaaS platform that seamlessly consolidates employee rewards and recognition processes into one easy-to-use solution. I started as a Content Writer focusing on sales enablement, content strategy, content writing, and social media marketing. However, I was quickly promoted to Digital Marketing Manager after I saw many other areas for improvement at the company, including a need for more video content and making major improvements to Fond’s SEO strategy.
Throughout my time at Fond, I’ve completely revamped the website, transformed the Fond brand from a quirky, slightly immature startup to a polished enterprise-facing company, improved YoY organic traffic by 404%, and increased leads via organic search by 22% YoY.
Here are some of my most successful pieces for Fond: